Social Media is a crucial component of marketing for today’s online business owner. Relationships are formed. Content is delivered. Trust is built. Products and services are sold. All through the power of Social Media!
Let’s keep it real here. In order to be done properly, social media marketing takes time and effort. Both of which are valuable commodities in the lives of most business owners. However, since social media is so crucial to our marketing strategies and something we need to do whether we have time or not, finding tools we can use to speed things up or make things easier for us is always a good thing!
Here are 3 of the most popular social media scheduling tools I’ve found that are sure to ease your pain a bit and save you both time and effort. All 3 have their strengths and weaknesses and pros and cons. You’ll just have to take a look at them and see which one best fits your need.
Hootsuite: There is a free version and a couple of paid versions. The free version is great, but the Pro version allows you up to 50 social profiles, an enhanced analytics report, bulk uploads, and access to premium apps. My favorite part is it includes Instagram scheduling, and integrates with just about everything under the sun. The Pro version is $9.99/mo, billed annually.
Buffer: Buffer has an Individual (free) plan and what they call their Awesome Plan. The Awesome Plan is $10 a month. This platform lets you create and schedule content, has an image creator called Pablo, a Video and GIF uploader, AND an RSS feed and calendar. It also lets you optimize and analyze your posts.
Meet Edgar: Meet Edgar is priced quite a bit higher than the other platforms – at $49 per month; but it is unique, in that instead of your updates disappearing from the system after they are published once, they are cataloged in a library that builds over time. Your updates are sorted into categories created by you and published on a schedule you choose, over and over and over again. To get a better understanding of just how Edgar works, you’ll need to visit the site and take a look. Here is a side by side comparison of Edgar vs. Hootsuite.To be done properly, social media marketing takes time. Scheduling tools save time and effort!Click To Tweet
However … hold the phone!
I know the title of this post is “3 Great Social Media Scheduling Tools,” and I told you about the first 3 in my newsletter last Friday, but I’ve got to add one more I’ve been trying out since my last newsletter. One that I am now falling madly in love with. And that is …
CoSchedule: CoSchedule is unlike any other social media scheduling tool – because of the amazing way you can schedule your blog content out on your various social media channels when it is integrated with your WordPress account. It has a freakingly awesome scheduling calendar, and CoSchedule’s amazing headline analyzer is built in so you can access it without ever having to leave your blog post. You can set up all of your social media scheduling ahead of time … before you hit publish. Amazing! I still use the free version of Hootsuite to schedule posts to Instagram, because it’s the only platform CoSchedule doesn’t integrate with, and right now it’s the only scheduling platform other than Latergramme (a paid app). In addition to scheduling your blog posts out on social media, you can do random social media posts and other content. CoSchedule’s Solo Standard plan is $15 per month/annually (1 user/5 social media profiles) and their Solo Marketing plan is $30 per month/annually (1 user/10 social media profiles). But don’t take my word for it (well, yeah, you really can take my word for it!) … try it out for yourself. Sign up for a free 2-week trial and check it out. I’m sure I’m going to say a lot more about this particular scheduling app, so you might want to check back next week 😉 .
So whichever scheduling tool calls to you, check them out, and see how using a social media scheduling app can help you gain back some of that valuable time and effort!