Archive for December 11th, 2007
by Suzanne Falter-Barns
One of the things that always comes up when I coach clients is the question of a logo. It’s only natural – we’ve just defined their business, created their brand and their unique position in the marketplace. So isn’t a logo the next logical step?
What I’ve discovered in the last 2-3 years is that thanks to blogs, blog headers and signature visuals, a standard ‘corporate’ logo is really no longer necessary. Think about it.