by Suzanne Falter-Barns

One of the things that always comes up when I coach clients is the question of a logo. It’s only natural – we’ve just defined their business, created their brand and their unique position in the marketplace. So isn’t a logo the next logical step?

Kinda sorta.

What I’ve discovered in the last 2-3 years is that thanks to blogs, blog headers and signature visuals, a standard ‘corporate’ logo is really no longer necessary. Think about it.

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